Prova was brought on board to up the ante for the UK’s aftermarket leader. From high profile acquisitions to product launches, service investment and network growth, we drive significant media exposure in core automotive and aftermarket titles. We continue to position Euro Car Parts at the hub of this thriving industry.
Prova set up a series of media tours with the national, broadcast and key engineering press – to dispel the idea that automotive casting is just about pouring metal. Our campaign focused on the leading-edge technology (such as 3D printing, CT scanning and X-Ray) that the businesses uses to develop and validate castings. We developed […]
Prova was asked to provide vital local campaign support for Honda’s 180 dealerships across the UK. We produced a PR toolkit for each dealer, provided regular news for local use and also set up a PR help line for each Honda retailer. This local market activity has helped Honda to be a big part of […]
Prova was tasked with positioning CooperÖstlund as the expert in CHP engine servicing. We developed sector-specific thought leadership articles targeted across agriculture, food and drink and leisure sectors. This campaign continues to punch above its weight with high profile media coverage in every key title.
Re-designing a company’s logo is always a challenging project, even more so when it is for the company you work for and it’s replacing a logo that’s been with the business since day one. The old logo had amassed 17 years’ worth of brand equity, so it was a hard act to follow but the […]
Aimee Postle, Tom Meredith and Vangeya Mhone Murphy were announced as the winners of the inaugural YoungPro at a gala reception at St Mary’s Guildhall, Coventry on Friday 27th January 2017. Run by the Young Professionals Network of Coventry & Warwickshire First, YoungPro celebrates the breadth and depth of talent within the region’s professional and […]
It’s clear the recycling debate needs impetus and fresh thinking. Whether naming ‘villains’ is the right way to go about it, I’m not so sure. But it certainly puts a spotlight on the challenges the industry faces and on the question about what good recycling really is. I would argue that the notion of ‘good […]