Prova was brought on board to up the ante for the UK’s aftermarket leader. From high profile acquisitions to product launches, service investment and network growth, we drive significant media exposure in core automotive and aftermarket titles. We continue to position Euro Car Parts at the hub of this thriving industry.
Prova set up a series of media tours with the national, broadcast and key engineering press – to dispel the idea that automotive casting is just about pouring metal. Our campaign focused on the leading-edge technology (such as 3D printing, CT scanning and X-Ray) that the businesses uses to develop and validate castings. We developed […]
Prova was asked to provide vital local campaign support for Honda’s 180 dealerships across the UK. We produced a PR toolkit for each dealer, provided regular news for local use and also set up a PR help line for each Honda retailer. This local market activity has helped Honda to be a big part of […]
Prova was tasked with positioning CooperÖstlund as the expert in CHP engine servicing. We developed sector-specific thought leadership articles targeted across agriculture, food and drink and leisure sectors. This campaign continues to punch above its weight with high profile media coverage in every key title.
There have never been more challenges facing the aftermarket than there is today. Modern cars are ever more complex, meaning that independent garages and body shops are facing greater technical challenges when it comes to servicing, maintaining and repairing today’s vehicles. With challenges, however, come opportunities. The UK automotive aftermarket is thriving, ranking fourth in […]
The Prova team is celebrating this week, after being shortlisted for Large Consultancy of the Year for the upcoming PRCA DARE Awards. Recognised for passion, creativity, commitment and delivery, the judges were impressed with our campaign results, client retention rates, media relationships and integrated approach. With the awards evening taking place in Birmingham on 5th July, […]
After much cajoling, Defra finally published its air quality plan at the end of July, as directed by the High Court. It included plans to ban the sale of new petrol and diesel cars and vans by 2040. It also passed certain air quality responsibilities to local authorities, who’ve been tasked with producing initial plans […]