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When Drayson Racing Technologies wanted to generate interest for the launch of the world’s first all-electric LMP racing car, we were appointed to bring international media to DRT’s door.

The Challenge.

To position DRT as leading the way in all-electric racing technology and launch the world’s first all-electric LMP car.

Our Approach.

We capitalised on global attendance at the renowned Autosport International Show to create a buzz.

The Results.

More than 70 pieces of positive coverage across national and international titles, including the Sunday Times, Telegraph, Reuters, ESPN and Wired.

Building on a solid platform of profile-raising thought leadership in the core automotive, motorsport and engineering industry titles which we’d undertaken in the previous 12 months, we were then tasked with the global launch of Drayson Racing Technologies all-electric LMP car.

Capitalising on attendance at Autosport International and the Low Carbon Racing Conference, we engineered a high-profile launch event which featured dignitaries from across government, motorsport and the technology arenas.

One-to-one briefings were coordinated with 12 selected motorsport and national media on the day, including Autosport, The Engineer, Eureka, The Financial Times and Sky. We also managed Lord Drayson’s presentation at the Low Carbon Racing Conference and on-stand activity at Autosport.

More than 70 pieces of high-value coverage were generated on the back on the launch activity, featuring interviews, profile pieces, technology articles and news comments about the up and coming Formula E race series.

 

In all my years in government and business, I've never known anything like what's happened in PR terms. Great job, Prova!

Lord Drayson

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