With marine regulations set to change, Evoqua was in prime position to capitalise on the market opportunity. Prova was brought aboard to position Evoqua’s unique ballast water solutions at the heart of global debate.
To capitalise on impending global marine regulation changes and position Evoqua as an industry thought leader with the solutions in place to support vessel owners and operators through the transition period.
We delivered a combination of newsjacking comments and in-depth feature articles that cemented Evoqua’s position as the global expert in marine environmental compliance.
In just six months, the campaign reached more than 23m industry professionals and generated a 3:1 return on investment.
The international Ballast Water Management Convention (2004) was set to enter into force in 2017. Evoqua had developed a number of solutions to help vessels comply with the new regulations, but the market wasn’t moving quickly enough to make changes in advance of the regulation change.
Prova was tasked with helping Evoqua to educate the market on the impending legislative requirements and positioning the business in prime position to take advantage of the commercial opportunities that marine environmental compliance would afford.
Working with the company’s experts around the world, we developed high level thought leadership articles and newsjacking commentary that secured interest from English-speaking marine, transport and business media around the world.