Prova takes academic approach to environmental PR

Award-winning PR, design and digital agency Prova has enhanced its envirotech division with the appointment of Environmental Bioscience Masters’ graduate Charlotte (Charlie) Ward to the role of Junior Account Executive. The investment is a key part of Prova’s ambitious growth plans in the environmental sector, following almost two decades of ground-breaking PR achievements, including changing UK legislation and opening international markets for clients.


Charlie, whose experience includes roles with NFU Mutual, Middlemarch Environmental and Colchester Zoo, completed a BSc in Environmental Science at the University of Birmingham, followed by an MSc in Environmental Bioscience at the University of Warwick. A keen writer and social media advocate, she submitted articles to the university newspapers as well as acting as student ambassador before becoming a freelance writer on graduation.


The appointment comes as Prova has secured additional environmental PR campaigns with the likes of Duvas Technologies, CooperOstlund, Lorax Compliance, Stadler, DS Smith Recycling, SARIA and the WLPGA. National initiatives around coffee cup recycling, food waste and energy management have seen Prova’s clients at the heart of the news agenda, while the agency’s creative services team has been hard at work creating video, social media and infographic assets in support.


Ed Willmott, director – envirotech at Prova PR, comments: “The environmental sector is incredibly exciting right now, with so many opportunities for clients looking to take advantage of China’s drive for quality waste streams, the upcoming revisions to the Waste Framework Directive in the UK and a global focus on single-use plastics and their impact on our oceans.


“We’re thrilled to welcome Charlie to the team and look forward to her educating us all over the coming months. Her experience in ecology, environmental governance and conservation management will come in very useful for our clients, while I’m sure they’d all like to hear about her passion for tiger behaviour, soil nutrition and pond population dynamics!”


Founded in 2000, Prova has been providing high-level strategic communications counsel for organisations in the environmental sector for almost 20 years. With a 20-strong team of ex-journalists, politics and humanities graduates, copywriters and creatives, Prova delivers compelling content for international clients in the environment, technology, transport and automotive industries.