Global fuel authority, the World Liquified Petroleum Gas Association (WLPGA), has appointed award-winning environmental and technology PR specialist Prova. The agreement will see Prova deliver global brand awareness and media engagement activity to drive premium demand for LPG worldwide.
Established in 1987, the World LPG Association (WLPGA) is widely respected as the authoritative voice of global LPG. Bringing together more than 250 companies in more than 125 countries, the organisation develops long-term partnerships with international organisations and implements projects on local and global scales.
Commenting on the appointment, Alison Abbott, communications director at WLPGA, said: “Our vision is to foster a safer, cleaner, healthier and more prosperous world. As part of this ambition, demonstrating the benefits of LPG, promoting best practice and facilitating knowledge transfer is key.
Prova’s considerable expertise in the energy and technology sectors gave us the confidence to engage the consultancy in a campaign to drive global brand awareness and deliver media engagement activity. We’re looking forward to working closely together over the coming months!
Aimee Postle, Director at Prova, added: “WLPGA is an exciting brand with considerable pedigree. Alongside long-standing partnerships with the likes of the UN, World Health Organisation and Regional Development Banks, the geographical spread and diversity of its membership makes the association a representative, trusted and logical partner in international discussions. It’s a privilege to work together at such an exciting time for the Association.”
Based in the UK’s midlands, award-winning Prova’s technology, enviro and energy client-base stretches from university spin outs, to some of the world’s largest organisations. With PR, commercial and design functions, the business continues to grow, with recent client wins including Leadec and Stadler.