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Prova expands creative services

Award-winning PR, design and digital agency Prova has grown its creative services department with the addition of two new strategic hires and further investment in its video capability. The Midlands-based agency, which has more than 20 people operating from its headquarters in Warwick, has appointed experienced project manager Louise Smith to the brand new role of Creative Services Manager, while designer Charlie Owen has joined to focus Prova’s video and high-impact creative initiatives.


Smith joins after eight years working with London agencies on clients including Unilever, Huawei, Strongbow, Barclays, Monsoon and Belstaff. A degree-educated photographer, she combines creative flair and production expertise with extensive client, project and account management experience. As Creative Services Manager, she will be responsible for ensuring the smooth delivery of all projects through the Prova Studio, as well as providing creative counsel for clients and securing growth opportunities.


Owen has spent time at agencies in both the Midlands and London, honing his creative skillset across various lifestyle and commercial clients. With experience of print, exhibitions, art direction, global ad campaigns, film editing and digital asset creation, Owen will be putting his talents to work in helping to drive forward Prova’s video output for clients. This includes bringing on board partners in the high-end virtual and mixed reality space, as well as guiding clients in how to produce their own cost-effective content on smartphones.


Tim Gearey, director – automotive and creative services at Prova PR, said: “We’ve done some really exciting work for clients in recent months, from video campaigns on social media through to tender documents, infographics and website design. With opportunities to bring client campaigns to life through dynamic design continuing to grow, it’s fantastic to welcome Louise and Charlie to the team. We look forward to delivering even more exceptional creative output for our clients in the future.”


Prova’s big-name creative services clients include the likes of MG, Honda, Leadec, MAHLE, The AA, We Are Digital and Wanzl. The agency continues to invest in people, training and technology, and recently put the team through a series of training sessions in augmented reality, virtual reality and 360 video techniques.