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Prova retains its spark for VARTA

Battery giant VARTA has retained award-winning communications consultancy Prova for the UK arm of the business for the seventh consecutive year to support its media communications.

Anthony Sewart, sales director at VARTA Consumer Batteries UK, said: “As one of the biggest portable battery manufacturers in Europe, VARTA holds the number one position in a number of major European markets.

“We have a strong relationship with Prova which has helped us to raise our UK profile. We want to build on this excellent work and the team at Prova have the contacts, skills and technology innovation to help us do that.”

Richard Postins at Prova PR, said: “We’ve been working with the team at VARTA Consumer UK since 2009 so we have a well-established relationship and an excellent understanding of their requirements. We will continue to innovate to grow their brand awareness among the trade and consumer press.”

Prova’s latest success follows a recent period of extended growth for the Warwick-based agency with a number of new client wins.