Historic Promotions drives growth with appointment of Prova PR
Prestigious automotive, aviation and military events company, Historic Promotions, has appointed award-winning PR consultancy, Prova PR, to manage the organisation’s PR campaigns in 2016, following a competitive pitch.
As interest in all things retrospective increases, so has the Historic Promotions events calendar and its need for PR services. The company, run by Duncan Wiltshire and Richard Grafton, organises specialist automotive, aviation and military events throughout the UK, including the Donington Historic Festival and Flywheel at Bicester Heritage.
With experience of working with organisations such as BMW, Triumph and the World Rally Championship, Prova brings unrivalled motorsport and automotive experience to the account, and will take a strategic central role in promoting Historic Promotions’ high-end portfolio of events.
The flagship Flywheel event runs for the second consecutive year at Bicester Heritage, on Saturday 2nd and Sunday 3rd of July 2016. Taking place over two days, the previous event attracted nearly 7,000 people and Historic Promotions expects that this year’s event will double the footfall, double the cars and double the aircraft on show. This is testament to the growing interest in the heritage sector.
Duncan Wiltshire, managing director at Historic Promotions, comments: “The historic events scene continues to evolve in the UK, and festivals like Flywheel are responding to significant demand from motorsport fans, aviation specialists and families looking for a great day out.
“As we expand our quality events programme, we wanted to find a strategic partner that understood what we do and could integrate with our existing team and activities. Prova demonstrated a thorough understanding of all things automotive and the professional expertise to help us develop our offering even further.”
St John White, head of automotive at Prova PR, adds: “Historic Promotions is well respected across the industry and we’re delighted to be working with the team to grow the brand. Flywheel, especially, is an exciting event of which to be a part, as it builds on the success of last year and offers the creative freedom to deliver a truly exciting and ambitious experience.”
Historic Promotions has grown significantly since it was formed in 2010, recently moving to new premises at Bicester Heritage, one of the UK’s best preserved Second World War bomber stations. It’s from here that Historic Promotions manages Flywheel, Donington Historic Festival, the International Historic Motoring Awards and Bournemouth Wheels Festival, among others. For more information, please visit www.historicpromotions.com.
Prova PR is an award-winning PR and marketing consultancy. Providing thought leadership, media relations, design and digital for its clients across the transport, technology and environment sectors, Prova celebrated its 15th anniversary in 2015. For more information, please visit www.provapr.co.uk.