Prova’s Hot-Form Quench!

Prova make right Impression with prestigious new client appointment

Impression Technologies, a pioneer in hot-form quenching (HFQ®) for lightweighting applications, has appointed Prova to handle its global media relations activities.

Part-owned by IP2IPO Group plc, Impression Technologies is the driving force behind HFQ technology, which is rapidly becoming the global norm in applications requiring cost-effective yet complex geometries, where weight reduction is at a premium.

The appointment follows a competitive pitch process which confirms our ability to meet the specific needs of companies targeting competitive, technology-led sectors such as automotive and aerospace.

Andrew Gill, director of business development at Impression Technologies, explained: “It’s vital that we work with a communications partner with deep commercial and technical knowledge of the sectors in which we operate. Prova demonstrated that amply in a very thoroughly researched and well-presented pitch, and the fact that they can represent us internationally through their specialist network was another key factor in our decision.”

“It’s vital that we work with a communications partner with deep commercial and technical knowledge of the sectors in which we operate.

Prova’s Richard Postins added: “At Prova, we have an extensive pedigree in working with a business at the forefront of innovation in their chosen fields. Through its development of HFQ technology, Impression Technologies is driving forward developments in lightweighting and aluminium processing. We look forward to playing our part in increasing global adoption of this method in automotive, aerospace and other sectors. Impression Technologies sits across all three of our specialist areas of transport, environment and technology, so it really is an ideal fit for us.”

HFQ is based on a novel way to process aluminium pressings within a single operation, optimising their strength while minimising material usage, and so simultaneously meeting both aesthetic and economic demands. Impression Technologies is seeking to recruit partners across the world to act as licensees for HFQ technology and this will be a key aspect of the communications programme led by Prova.

Impression Technologies was formed in 2013 to act as the exclusive commercialisation route for HFQ Technology, building on extensive research & development undertaken at Imperial College London and the University of Birmingham.