Prova has joined industry body, the PRCA, as part of an ongoing commitment to foster training opportunities and gain access to best practice guidance.
Founded in 2000, Prova is an award-winning automotive, transport, technology, and environmental communications agency which offers PR, digital marketing, and creative services to international clients operating on a global stage. Prova delivers profound commercial growth for clients, including well-known brands such as the AA, Honda, MG, DS Smith and the Rethmann Group.
Aimee Postle MPRCA, Director, Prova, said: “We are passionate about delivering exceptional results for our clients and part of that approach is a commitment to developing our talent. We are proud to promote from within and provide opportunities for Prova People to grow. Our membership of the PRCA affords us even greater prospects to foster learning and incorporate industry best practice into the Prova Experience.”
Francis Ingham MPRCA, Director General, PRCA, said: “It’s a pleasure to welcome Prova on board as PRCA’s newest member. Talent acquisition and retention are concerns of most PR firms so it is good to hear that Prova is committed to helping its staff develop and grow.”
About the PRCA
Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 55 countries around the world. We represent in excess of 24,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.