Prova drives AP Racing to event success

How events can accentuate your storytelling…

Say ‘PR’ to many people and they’ll think you mean getting a client coverage in the media. That’s still an important part of what we do, but there are many other strings to our bow.

We showcased several of them last week when three months of planning and hard work, alongside the client’s marketing team, came to fruition with the launch event of a new, state-of-the-art production facility at AP Racing, one of the world’s best-known names in performance brakes and clutches.

Building on an established communications partnership, AP Racing asked Prova to partner with them on all aspects of the event, from drawing up guest lists through to sourcing catering, furniture and gifts, designing all the event collateral, and ensuring everything on the day ran smoothly.

Nearly 100 guests including customers, suppliers, distributors and media descended on the facility in Coventry for the official opening which also involved senior representatives from AP Racing’s parent company, Brembo, Coventry’s Lord Mayor and the guest of honour, HE Raffaele Trombetta, Italian Ambassador to the UK.

There were many highlights including a special video, produced by Prova, shown for the first time on the day, showcasing AP Racing’s unique pedigree and ethos, which received a spontaneous applause from the guests.

So pat yourselves on the back – you deserve it!

The day ran seamlessly, with many new client partnerships formed and existing ones strengthened – and all the hard work was recognised by our main client contact in a note to the team who had been involved: “I just wanted to drop you all a personal note to say a big ‘thank you’ for all your help organising the event… not only today but the days leading up to the opening, I do appreciate your efforts. I believe from the feedback I’ve been given that the event was very well received and successful… so pat yourselves on the back – you deserve it!”

Roll on the next event!