Innovative Canadian Software as a Service (SaaS) provider RAPID RTC has appointed Prova to lead its European PR and communications activities, following a recent global rebrand. A specialist in digital lead management, RAPID RTC operates across three continents with more than 2,500 clients worldwide in the automotive, agricultural and B2B sectors.
The appointment comes as RAPID RTC looks to expand its market presence in the UK and northern Europe, with a recent contract win with Volkswagen UK under its belt and continued relationships with Skoda, Toyota and Lexus. The brief covers B2B communications, media relations, creative and digital activity, with Prova taking the lead in RAPID RTC’s continued European growth.
Steve Ambeau, Vice President – Global Marketing at RAPID RTC, said: “We’ve got ambitious plans in Europe, with the rebrand acting as a catalyst for high levels of anticipated growth. The time was right to bring a PR partner on board in the region and Prova came highly recommended. We’ve already seen some great coverage on a project basis and are looking forward to achieving exceptional results as a retained client.”
Aimee Postle, director at Prova, added: “We’re passionate advocates of technology enabling better communication between motor retailers and customers, having worked in the automotive sector for almost two decades. We believe that RAPID RTC has a unique story to tell and the data to back it up – with 100% of leads answered in its 20-plus year history. We’re excited to be working with Steve in Canada and the team on the ground here in Europe, to raise the profile of RAPID RTC as a digital thought leader and leading automotive commentator.”