Is there a ‘right’ time to change your identity?

Re-designing a company’s logo is always a challenging project, even more so when it is for the company you work for and it’s replacing a logo that’s been with the business since day one.

The old logo had amassed 17 years’ worth of brand equity, so it was a hard act to follow but the decision was made that it was time for a new look to welcome the new direction the business is taking.

Prova logo - new vs old

Aimee Postle, director, says: “Prova has evolved massively, not only the size of the team but we now offer so much more than just PR. Our clients are reaping the benefits of our in-house design team, the work we do across social media and our digital marketing knowledge. We wanted a new brand identity to welcome this in.”

Richard Postins, managing director, adds: “The current Prova logo has been with us since the start and I’ll be sad to see it go. But we wanted to take this opportunity to get back to the essence of what ‘Prova’ is. What better way than taking the logo back to its origins. I’d like to think Enzo Ferrari would be have been proud to use our ‘PROVA’ logo on the testing of new Ferrari models back in the day.”

Gary Bullock, head of design, comments: “We went through many iterations of a stencil logo but each time we kept coming back to the original ‘PROVA’ Ferrari stencil. We took the time to refine each individual letter, making sure the weighting complemented the other letters, to form as near a perfect stencil typeface as we could – the plan next is to create an entire Prova stencil alphabet!

“I see this new logo being like someone who’s changed their hair cut for the first time in 15 years, it will take time for everyone to get used to it but we hope that everyone will embrace the change and love the new look.”

If you’re thinking of taking the leap and are ready to kick-off a re-brand project, we’d love to talk to you, share our experiences and offer guidance on what’s involved in a project of this scale.

Call 01926 776 900 or email