Global Auto Care drives market share with Prova

Global Auto Care has appointed the UK’s leading automotive agency Prova PR, to act as public relations provider for the company, covering the iconic STP and Armor All brands. Midlands-based Prova will be providing a total communications capability to the Spectrum Brands-owned business, aimed at increasing brand awareness and driving product sales.

Anthony Sewart, sales and marketing director at Global Auto Care, said: “We chose to partner with Prova because of its unrivalled understanding of the UK automotive industry and in-depth knowledge of our company.

“We have worked closely with Prova for the past seven years with our sister company VARTA Consumer Batteries and have enjoyed strong results. We’re really looking forward to working with the team through a series of exciting projects in order to help spread the word to consumers.”

Aimee Postle, director at Prova, commented: “It is a huge privilege to be working on the STP and Armor All brands for Spectrum. The team is a passionate, hard-working one, dedicated to delivering results in the marketplace, which very much reflects the can-do ethos at Prova.”

The award-winning agency, which specialises in transport, technology and environmental PR, has been acting as a central hub for international communications campaigns for more than fifteen years. Prova has developed a reputation for leading automotive sector communications and the latest projects are part of a growing portfolio of high profile work, with brands including Honda, The AA, Euro Car Parts, BMW Group Financial Services, Transport Research Laboratory and the Motorsport Industry Association.