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Circularity Capital appoints Prova to manage European communications

Circularity Capital, the specialist private equity firm supporting growth stage European SMEs in the circular economy, has appointed communications consultancy Prova to manage its external public relations activities.

Circularity Capital’s investment strategy specifically addresses the increasing challenges faced by traditional ‘take-make-dispose’ models of production and consumption. The firm seeks out businesses that can out-perform the market and their linear competitors by applying the circular economy framework. 

Partnering with Prova will help Circularity Capital to raise widespread awareness of its rapidly-growing portfolio, while positioning itself as a true leader in the circular economy and building its pan-European reputation for institutional quality impact investment.

Jamie Butterworth, Partner at Circularity Capital, commented: “As the UK’s leading environmental communications consultancy, Prova has significant experience and a powerful network. Appointing the team to manage our external communications will help to position us at the centre of the circular economy impact investment space.

Richard Postins, managing director at Prova, added: “Economic growth has historically been driven by a linear model of production and consumption. The circular economy provides a framework to transform this challenge into an opportunity by enhancing resource productivity and creating new sources of value.

“Circularity capital is renowned for its expertise in the circular economy and reputation for institutional quality impact investment. Over the coming months, we’re looking forward to working in close partnership with the team to further promote this message.” For more information about Circularity Capital, visit www.circularitycapital.com. To find out about Prova’s communications experience, visit www.provapr.co.uk.