Tom White, a leading waste management specialist, has appointed cleantech, future mobility and circular economy communications consultancy Prova to manage its external communication activities.
Acquired by Coventry City Council in 2020, Tom White champions the UK waste industry; investing in pioneering infrastructure to extract valuable materials and introduce them back into the supply chain, while also ensuring that the waste collected avoids landfill where possible.
Driven by three core values – people first, protect the planet and profit for a purpose – Tom White is focused creating mutually beneficial relationships between the business and employees, customers and suppliers, as well as reinvesting revenue back into front-line services through the businesses shareholders, Coventry City Council and community initiatives.
Providing innovative solutions for homes and businesses across Warwickshire and the West Midlands, key services include skip hire, commercial collection, technical services, hazardous waste management and confidential shredding.
Partnering with Prova will take Tom White’s brand to the national stage, raising widespread awareness, positioning the senior team as thought leaders and promoting the importance of harnessing visionary corporate values to drive measurable commercial growth.
Ed Willmott, director of communications at Prova, commented: “With significant experience across the recycling, resource efficiency and waste management sectors – from a commercial, kerbside, bring and go perspective – we’re perfectly positioned to support Tom White’s continued corporate growth. Thanks to its pioneering values and the leadership team’s visionary approach, the business continues to accelerate exponentially.
“We’re looking forward to sharing its story with the business community and celebrating the company’s impressive growth trajectory. We’ll be drawing on our knowledge, experience and contacts to support Julian and the team as they continue to positively disrupt the industry.”
Prova has been delivering powerful integrated marketing campaigns for more than 20 years. Operating at the cutting edge of the circular economy, the company prides itself on delivering business growth, unparalleled knowledge, insight and experience, investment and successful exits for the next generation of sustainable, fast growth businesses.
For more information about Tom White, visit www.tomwhitewaste.co.uk. For more information about Prova, visit www.provapr.co.uk.