Three days at Prova

Last month, we were joined by Lucy Fennell, a final year English and Spanish student from the University of Birmingham, for three days of work experience. We asked Lucy before she finished to write about her time with Prova and here’s what she had to say…

I initially reached out to Prova about work experience as I wanted to gain a better understanding of working in a PR and communications landscape. Working with the team was an absolute pleasure – they’re all really welcoming and it was great to work with a close-knit team, who are all so supportive of one another.

Most of my time was spent working alongside one of the account executives, Erin, who is lovely and looked after me throughout the week. She took the time to talk to me about the agency and its history, as well as helping me to understand her roles and responsibilities across her clients. Ed, Gill and Faye also made time to speak with me and ensure that I was learning as much as possible. Despite being senior members of the team, they were readily available to answer any questions I had about the agency, clients or wider industry – even on the day I got to experience hybrid working and worked from home!

Throughout my time at Prova, I was thankful to be given the opportunity to write content – unlike many internships, where you wouldn’t do much more than observe and make teas and coffees, I was able to get stuck into the different aspects of the agency. In fact, I didn’t touch the coffee machine once!

Alongside developing my research skills, I was able to try my hand at writing press releases, capturing press cuttings and assisting with preparations for a client marketing workshop. Despite having previous experience with social media, it was a novelty to work on a monthly social calendar and I anticipate that this approach to social media planning will prove useful to me in the future.

One thing that separates Prova from other city-based agencies is their location in the county town of Warwickshire. It was enjoyable to explore the town over lunch, as well as on the way in and out of the office. The view from the top of St Mary’s Church is well worth the climb and I quickly developed a fondness for independent coffee shop Jack’s Shack. Furthermore, Warwick struck me as a wonderful place to work.

I am grateful for the help I received while working with the team and wish everyone at Prova PR all the best for the future. I’m looking forward to hearing about what they get up to!