Steering a path to success in the aftermarket
There have never been more challenges facing the aftermarket than there is today. Modern cars are ever more complex, meaning that independent garages and body shops are facing greater technical challenges when it comes to servicing, maintaining and repairing today’s vehicles.
With challenges, however, come opportunities. The UK automotive aftermarket is thriving, ranking fourth in Europe and ninth in the world in terms of size, and turning over an annual £21.1 billion according to a recent SMMT report. And it is growing: in line with the UK’s increasing car parc, the sector’s value is set to rise to £28 billion by 2022 according to some reports.
It’s not just in the home UK market that there are increasing opportunities but also abroad. Prova witnessed that first hand with the strong attendance at the Auto Equip 2017 event in Paris. In fact, the SMMT report ‘The Importance of the UK Aftermarket’ reveals that the UK automotive aftermarket is the eighth largest market globally and the fourth biggest in Europe after Germany, Italy and France. With a healthy growth rate of 3% per annum, the UK is set to overtake France by 2020 to become the third biggest market in Europe.
So, what is your business doing to make the most of these new opportunities and how are you positioning your company to meet the new challenges? Promoting your expertise in a crowded market place is key and getting it right can drive a host of new business leads. With more challenges ever before and a growing market, there has never been a better time to promote your business and the contribution it can make to the UK’s flourishing aftermarket
At Prova, we believe smart and targeted communications can drive growth in the Aftermarket arena – to find out how we can help you take advantage of the opportunities, contact Kieren Puffet, Head of Transport, on 01926 776 900 or email email@example.com