Are you better off trying to manage your PR in-house or enlisting the support of a PR agency?
This debate has been rumbling on for a long time now, but the conclusion should be quite simple…
You may feel that your business has the capacity to deal with all the demands it faces; developing your business strategy, forecasting sales of your new product, aligning your budgets and resources to help you achieve these targets. No doubt you have a PR manager or at least someone in your team that’s proficient in PR, with some great ideas, and who knows how to position them internally to gain buy-in from senior stakeholders. But usually that’s where the good stuff ends…
Sometimes a business can get carried away with the type of news stories it wants to try and publish. Being excited by a new product launch and shouting about it internally is one thing, but to put it bluntly – Why should your customers care? In fact, Why should the editor your core publication care? So what’s the angle this story needs to take to make it engaging, relevant and newsworthy?
That’s where a PR agency can play an invaluable role…
Having built long-standing relationships with the media, we are well-placed to A PR agency is discuss your feature ideas, set-up Q&A interviews opportunities, and invite the media to attend and cover your events on a daily-basis. These are just a few of the many activities your agency can deliver to ensure your brand is being mentioned and talked about in the news, the goal is to create greater visibility and grow your share of voice, which, over time should lead to greater commercial impact.
With an agency you have the luxury of adopting an agile approach, in which you benefit from the collective expertise of many experienced minds. You can enlist an agency on projects or specific campaigns, giving you greater control to flex your budget for when it really counts.
The conclusion of this debate should be quite simple – hiring a PR agency is a sound business investment…
To find out more about how we can help drive brand awareness and engagement for your business, please talk to Hannah Gash – Head of business development, Prova PR hannahg@provapr.co.uk 01926 776 900