Prova expands growing team with new AE appointment

Prova, the UK’s leading cleantech, envirotec and circular economy communications consultancy, has appointed Erin Smith as account executive.

Alongside B2C agency experience, including multi-platform content writing, social media management and analytics reporting, Smith has a degree from Birmingham City University in Media and Communications, specialising in PR.

Commenting on her appointment, Smith said: “Having followed Prova for a while, I’m delighted to be joining such a dynamic team. I’m very fortunate to have the opportunity to work with such forward-thinking clients who operate at the real vanguard of their industries.”

Ed Willmott, director of communications at Prova, added: “We’re thrilled to welcome Erin to the team. Thanks to a number of recent client wins and the continued development of our investments division, Prova is experiencing rapid global growth. 

“I’m confident that Erin’s B2C experience and digital skillset will prove invaluable across our extensive client portfolio. It will be great to support her career development going forward, especially at such an exciting time for the business.”

Prova’s client base includes leading brands such as the AA, circular economy private equity firm Circularity Capital, EV tech company myenergi and many others. The business is also a board member of PRN, an international group of independent communications consultancies delivering world-leading campaigns for clients worldwide. 

For more information about Prova, visit www.provapr.co.uk.