Part of the SARIA Group, ReFood is the European market leader in food waste recycling. Providing services to businesses of all sizes, ReFood offers an alternative to sending unwanted food to landfill with a safe, secure, closed lop, end-to-end solution.
To raise awareness of the ReFood brand in the UK to attract new service enquiries and maximise capacity of the company’s 3 UK anaerobic digestion facilities.
A thought leadership driven PR programme targeting key UK vertical markets to raise awareness of the environmental and financial implications of wasting food and the cost effective and sustainability benefits of recycling it via an AD service provider.
Thousands of thought leadership placements secured in UK and European media, including key verticals and national media (a double page spread in The Sunday Times, BBC’s The One Show, BBC Radio 2, BBC Radio 4 and The Economist). As a result, all three AD facilities are operating at almost 100%, what’s more is that feed stock volumes were maintained through the COVID-19 pandemic.
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