Looking for an internship in PR can be a difficult process. Deciding between agency or in-house, a small specialist team or a much larger generalist marketing set-up, a UK-specific or totally global capability, led me to discover Prova as the perfect match. As my time at Prova draws to an end, I reflect on what I’ve learnt about one of the world’s leading specialist consultancies in clean technology, future mobility and the circular economy, as well as a few accomplishments during two short but fascinating weeks.
Getting stuck in
From day one, I delved into tasks like researching some of Prova’s global clients and helping to craft press releases. Though initially daunting, with the team’s guidance, patience and support, I worked on a number of press announcements that garnered widespread media coverage.
Hybrid working
Embracing a hybrid working environment, where physical office presence is only mandatory two days a week, taught me the essence of self-discipline and meticulous task organisation. I realised the importance of prioritising my daily agenda, which brought a sense of structure to the flexibility of remote working.
It also showed me about the importance of communication. After all, the Prova team are constantly talking to their clients, each other and the media to perfect every activation and maximise results. It’s a non-stop process, regardless of if they’re in the office, on the road, working internationally or at home!
Continuity and variety
My daily responsibilities encompassed a wide range of PR tasks. These included curating industry news updates for daily bulletins, compiling the latest social media trends and updating media contacts. Beyond these tasks, I undertook an ongoing project – producing an in-depth competitor analysis report as part of a brand strategy project. This task broadened my understanding of the PR landscape and drew upon skills honed through my university work. I also sat in on a creative session to generate brand names for an international client looking to internationalise.
It might sound cliché that no two days in PR are the same, but at Prova that really is the case. The team are responsible for far more than just media relations and digital communications – they’re consulting with global clients, at a board level, to drive commercial advantage. It’s absolutely fascinating to watch.
Favourite moment
But while real-world project was a real eye-opener, I also had the opportunity to support Prova’s own marketing. I worked with a colleague on a TikTok project and, together, we embarked on a guided tour of Warwick to show the charm of the historic town to prospect employees. The experience really left an impression, promising future visits!
As I near the end of my time at Prova, I look back on what has been an enriching journey of professional growth. The exposure to diverse tasks, the rhythm of a hybrid work culture and the supportive company culture have collectively shaped a challenging yet incredibly valuable experience. Was it what I expected? Maybe a little, but I learnt early on just how complex and intricate a role in PR really was.
Thanks, Prova – I couldn’t have asked for a more rewarding experience!
ENDS