Hagley West, one of the world’s fastest-growing independent watch companies, has appointed Warwick-based communications consultancy Prova to help spearhead a campaign to take the brand global.
Recognised worldwide for its stylish design, Hagley West delivers fashionable watches without the premium price tag. Run by entrepreneur Tim Hayden, the brand has experienced significant growth over the past 18 months and is looking to break the million-pound turnover milestone before the end of the year.
With almost a million followers on Tik Tok, Tim has built his brand from the ground up through viral events, competitions, spreading his #LoveYourJourney message and a successful direct to consumer eCommerce model, which has helped the brand to flourish since its launch in 2016.
Hagley West is looking to report record sales at this year’s Black Friday event, enlisting the help of Prova in the run-up to boost the label’s public profile through media relations and product placement activity.
With Prova’s extensive expertise in taking brands to new audiences, the partnership will bring about a unique marketing experience that is engaging for customers.
Ed Willmott, director of communications at Prova, said: “Hagley West uses a captivating strategy to achieve impressive growth. It’s all about emotion and humanised content, which we absolutely love. So much, in fact, that we invested in the brand back in 2019!
“Over the coming months, we’re looking forward to working closely with Tim and the team to help further propel the brand through creative communications.” For more information about Hagley West, visit www.hagleywest.com or follow founder, Tim Hayden on TikTok @timhayden6.