Prova, the global automotive, cleantech and sustainability communications consultancy, has announced its agreement to support myenergi, pioneer of the world’s first eco-smart EV charging device, and its sponsorship of the Hispano Suiza Xite Energy Team for the 2021 Extreme E season.
Extreme E, the all-electric, all-terrain series, will see SUVs race through some of the most demanding environments on earth, including the Arctic Circle and Amazon rainforest. The series aims to highlight the impact of climate change on some of the most remote and notably-affected locations. As part of the collaboration, the team’s 550hp Odyssey 21 SUV will feature myenergi livery for each of the season’s five ground-breaking events. Piloted by drivers Oliver Bennett and Christine Giampaoli Zonca, the UK outfit will make its debut at the season-opening Desert X Prix, which takes place in Saudi Arabia this weekend.
Prova has decades of experience across cleantech and sustainability, as well as running its own motorsport programmes. Its communications campaigns for Wales Rally GB, the UK round of the World Rally Championship, Triumph Motorcycles, Drayson Racing Technologies, Honda and many others, make it the ideal partner for the ground-breaking initiative.
Jordan Brompton, co-founder and CMO of myenergi, commented: “We’re thrilled with the work that Prova has been delivering terms of taking myenergi to the consumer and they were the natural fit when we decided to pursue opportunities with Extreme E. Pushing the boundaries of technology and capability, Extreme E is set to revolutionise global motorsport – and Prova will be able to harness that opportunity through their creativity and experience. Combining entertainment with environmental activism, the championship will raise global awareness of the widespread impacts of global warming and the climate emergency and we’re delighted to be involved.”
Ed Willmott, director of communications at Prova, added; ”It’s great news that we are extending our relationship with myenergi. Jordan and her team are passionate, driven and eager to deliver change. We believe Prova is a mirror image of that enthusiasm, hunger and desire. With our unique blend of automotive, motorsport and sustainability credentials, including driving change across food waste & landfill, electronics recycling, circular economy adoption and elsewhere, we believe we are in an ideal place to fully harness the opportunity presented by Extreme E for myenergi.”