AMPYR Distributed Energy (ADE), a leading investor in on-site sustainable energy solutions, has appointed cleantech communications consultancy Prova to raise its national brand profile and support an ambitious growth trajectory.
ADE launched in January 2024 with an initial £100m of funding to deploy on projects in the UK and across Europe. Backed by AGP Sustainable Real Assets (AGP), ADE’s mission is to simplify the transition to net zero through innovative financing models for distributed energy, energy efficiency and energy storage solutions.
As ADE continues to expand its operations, Prova will work closely with the company’s senior leadership team to roll-out an integrated communications strategy and engage the brand with key stakeholders. Prova will leverage its expertise in clean technology to position ADE as a thought leader in distributed energy, with the financial clout and technical expertise to help business transition to cleaner energy via on-site solutions.
Ed Willmott, managing director of Prova, said: “With extensive experience in clean energy communications, we’re excited to be working with ADE and driving awareness of its groundbreaking approach to unlocking business access to renewables via a unique and well-funded model. . By harnessing the team’s unparalleled knowledge and expertise in distributed energy, we’re focused on strengthening the ADE brand and enabling further opportunities for commercial growth.”
John Behan, CEO of ADE, added: “At ADE, we’re passionate about making net zero simple. Significant financial backing, combined with the world-class expertise of our leadership team, are key to our ambition of placing solar panels on every commercial roof in Europe. We want to harness the power of on-site renewable generation to transform business energy resilience across the UK and Europe.
“By combining Prova’s experience in strategic communications with our proven expertise in the energy sector, we’re looking to build immediate confidence in our unique approach to distributed energy management, while accelerating our expansion into new markets.”
Prova has operated at the forefront of clean technology, future mobility and circular economy communications for almost 25 years. The consultancy prides itself on driving business growth, horizontal innovation, investment and successful exits for the next generation of sustainable, fast-growth businesses.
To find out more about ADE, visit: https://www.ampyrde.com/. For more information about Prova, visit https://provapr.co.uk/.
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For media enquiries, please contact Prova Public Relations on 01926 776900 or email ADE@provapr.co.uk.