Optimise your accounts for maximum content engagement!

With the social media landscape evolving so quickly there are plenty of new features and trends to keep up with. The past month has seen significant updates across most of the online platforms.

So, what are the latest changes? Here’s a round-up of the key updates we think you need to know about…

Twitter

The most noticeable change for Twitter is the introduction of multi-media format tweets, simply put, videos, images and GIFs can now be shared in the same tweet. Users can even make the mix-and-match formats work together to create larger images or memes out of the four-tiled display.

The platform has also altered the way users consume video content – swiping on a video will now show related content. Both of these updates ride the social media wave of focusing on creative, visual and remixed content which has proven to drive success across other platforms.

TikTok

Introducing the ‘profile kit’ feature, TikTok now allows creators to embed up to six videos on their LinkTree. Creators can choose to display their latest, most popular or favourite videos on the LinkTree landing page, as well as play videos without having to navigate away from the app. The update comes as part of TikTok for developers, including other tools that enables developers to build TikTok-based apps and API integrations. 

Another update users may have noticed is the introduction of ‘photo mode’, a feature reminiscent of an Instagram carousel, albeit slightly more robust. Only available on the mobile app, TikTok users can add audio to the images which automatically scroll, however this can be done manually too. This also provides low stake opportunities for video shy social content marketers to experiment with TikTok content.

While in recent years TikTok has set the pace for other platforms, this is not the only time they have replicated a feature found elsewhere – in September, they launched ‘TikTok Now’, a feature which mimics the French platform, BeReal.

YouTube

The video-sharing platform has rolled out new user handles for all channels, providing personal URLs for accounts. The update will make it easier to find specific accounts and connect with creators, with the handle visible on the homepage, in search results, on YouTube shorts and in the comment section.

Channels with existing personalised URLs will have their existing URL reserved, however the right to edit or change URL is available to all. The handle must adhere to YouTube community guidelines and not exceed 30 characters, and if no handle is claimed by November 14 then one will be automatically applied, although users will still have the option to change this at a later date.

On the horizon…

While these are the updates users can expect to see in action now, there are a number of updates expected to land pretty soon.

TikTok is expected to launch updates in the coming months including:

• A gaming hub, offering users in-app gaming experiences with the option to purchase additional content (as you would with in-app purchases)
• Pulse program, only available to top creators the program allows creators to benefit from revenue sharing as currently seen on YouTube

Meanwhile, Instagram is testing a few of its own including:

• Multiple links in bio, a pop-up window will display a selection of links provided by the account holder – think LinkTree but pre-integrated into the platform
• Scheduling posts and reels, the advance settings options will be manually controlled for each posts with a schedule toggle for both static and video content

And, while they may only have one anticipated update, Twitter is beginning to explore the option of an ‘edit tweet’ function – a feature highly anticipated by both personal and professional users alike.

For a free social media audit, or to speak to our team about optimising your platforms, call 01926 776900 or email info@provapr.co.uk.