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Prova continues its upward trajectory with appointment of former Superdream head of B2B

The Prova team has further expanded its work force with the appointment of Laura Priestley as B2B account director.

With more than 12 years’ experience, Laura began her career with TRW Automotive and has subsequently worked both in-house and agency-side providing PR consultancy to clients including 3M, Wolseley, Metsec, UK Power Reserve, UKLPG and a broad range of energy and engineering clients.

Formerly Head of B2B PR at Superdream, Laura will be utilising her extensive energy and technology experience to deliver diverse and engaging content to a range of stakeholders and media outlets.

Christopher Foster, chief operating officer at Prova, said: “Laura brings a wealth of knowledge and experience in assimilating with clients’ businesses, fully understanding their objectives and effectively communicating these to a wider audience with flair and authority.

“This is an exciting time for Prova with a host of experienced, proven talent joining us and we’re seeing a fantastic period of growth despite the challenging political conditions. Laura is a great addition to the Prova family.”

Prova is a well-established, respected agency that really works alongside clients to offer consultancy and guidance on how best to leverage its communications activity.

Laura Priestley added: “Prova is a well-established, respected agency that really works alongside clients to offer consultancy and guidance on how best to leverage its communications activity. With a focus on business-to-business, and with so much industry and innovation in the region, Prova is an exciting place to be during this period of substantial transformation and growth.

“My role is to understand a client’s business and objectives, then produce thought-provoking content to help them achieve their goals; whether that is increased awareness, investment or revenue.”