When financial and digital inclusion provider Silver Training wanted to refresh it’s offer, the business turned to Prova for a full rebrand and media engagement campaign to launch We Are Digital to market.
To rebrand the business in line with a changing customer demographic, providing all supporting launch marketing collateral and ongoing campaign materials.
We facilitated brand workshops, created a new look and feel, rolled it out across We Are Digital’s digital and print collateral, developed new creative materials for customer projects, raised media profile and delivered digital engagement activities.
We successfully rebranded the business to We Are Digital, provided ongoing creative services and business consultancy support, invested in company because we see it’s potential and are on the cusp of witnessing transformational growth.
With a unique offer to the social housing and banking sectors, Silver Training had found a niche in the market for targeted digital and financial inclusion training. However, the brand no longer reflected the widening demographic of the business – it no longer wanted to focus on just ‘silver surfers’.
Prova was tasked with helping the business to create a new identity, which started with hosting a number of stakeholder engagement workshops with employees, customers and end users throughout the UK. From those discussions, five new brand propositions were developed, eventually being refined down to We Are Digital.
With a rapid turnaround required to meet the organisation’s need to be fully rebranded in advance of a government tendering project, we moved quickly to get a new website designed and developed, as well as recreating all training and marketing materials in line with the new branding.
As We Are Digital developed its course materials, brought on board new customers and evolved its market offering, we continued to provide retained creative services and design support to facilitate future growth opportunities.
We took the business to the media, arranging thought leadership article placements and briefings for the founder Matthew Adam with key housing sector and financial press. We jumped on relevant news stories to offer We Are Digital’s perspective and significantly raised the profile of the business in a short space of time.
A regular e-zine allowed us to position We Are Digital’s transformational growth in front of customers and stakeholders, as well as creating engagement opportunities and social media collateral.
So confident are we in We Are Digital’s brand proposition and success, that we have invested financially in the business and have a seat on the company board to help drive strategy and support the business as it reaches the next level.