Van Dalen

When Van Dalen introduced a new management team with international industry renown, Prova was brought on board to ensure the organisation’s media profile was of a similar calibre.

The Challenge.

To raise Van Dalen’s industry profile with media, manage community engagement campaigns and secure VIP endorsement for its investment activities.

Our Approach.

We built solid foundations with a thought leadership campaign, secured significant government attendees to launch a £6m investment in Sheffield and ran a community engagement campaign for a new facility in the North East.

The Results.

We brought the Deputy PM and constituency MP to Sheffield to endorse Van Dalen’s investment, which played a key role in later community engagement to secure planning permission for a new site in Washington.

Van Dalen’s UK CEO had taken on a high profile position in an international metals trade body and the time was right to raise the organisation’s profile across business and environment press.

We kicked off the campaign with profile articles on the CEO, before moving into wider industry commentary pieces around recycling trends, metals pricing and legislative change.

With a £6m equipment investment on the horizon, we were tasked with making the most of a launch event at Van Dalen’s UK headquarters in Sheffield. Constituency MP David Blunkett was an obvious target but we went one step further and also secured the attendance of then Deputy PM Nick Clegg.

A ringing endorsement from both politicians for industry investment, job creation and giving back to the community was coupled with great media coverage from the journalists in attendance. We successfully positioned Van Dalen as investing in the future of the metals recycling sector.

These VIP endorsements stood us in good stead when we later undertook a comprehensive community engagement and consultation exercise in advance of securing planning permission for a new site in the North East.

Alongside research and stakeholder monitoring, we created informative literature, managed a leaflet drop and hosted a full day drop-in session at the local library to listen to the feedback from the local community. This informed the Statement of Community Involvement which we created as part of the planning application – which was successful.

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