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Beloved toy and entertainment brand PLAYMOBIL tasked us with creating the ultimate blogger experience to help launch its latest playsets.

The Challenge.

To raise UK consumer, media and blogger awareness of the latest PLAYMOBIL DreamWorks Spirit Riding Free playsets, in order to drive retailer listings and product sales.

Our Approach.

To enable bloggers and their families to immerse themselves into the playset through an experiential launch event at the picturesque Loose Reins ranch, Dorset.

The Results.

We reached over 130,000 people through multiple blogger channels including blog posts, tweets, Facebook posts, Instagram posts and stories, with more than 1,000 people engaging with the content.  In addition to this, PLAYMOBIL’s playful reputation enhanced, resulting in one blogger guests claiming it was “one of their favourite experiences in 10 years of blogging.”

The campaign hit the ground running with a focus on building blogger relationships, which was done through attending a series of blogger events such as BlogOn and issuing a number of products for reviews to a select few bloggers.

 

However, it wasn’t until we invited three prestigious bloggers including Kidzcoolit, Mummy But Still Me, Whinge Whinge Wine and their families plus two competition winners to attend a ‘weekend on the ranch’ that the campaign really kicked off. The weekend saw both adults and children immerse themselves into ranch life with horse riding, arts and crafts, campfires, a treasure hunt and a cinema experience, as well as a weekend stay in one of the cosy lodges. Along with being gifted with the entire PLAYMOBIL DreamWorks Spirit Riding Free range, families also received branded lunch boxes and water bottles from DNC UK.

 

Within three weeks of the event, we reached over 130,000 people through multiple blogger channels including blog posts, tweets, Facebook posts, Instagram posts and stories, with more than 1,000 people engaging with the online content. In addition to this, PLAYMOBIL’s playful reputation enhanced, resulting in one blogger guest claiming it was “one of their favourite experiences in 10 years of blogging.”

 

Talk to us how we can help your business, call us on 01926776900 or email info@provapr.co.uk

 

For more information about Prova and its services please visit: https://provapr.co.uk/

“This has been one of our favourite experiences in 10 years... Clearly a lot of time & love went into the arranging the event. Thanks.”

Nick, Kidzcoolit

To help your business make its mark with influencers, contact us today!

talk to us about how we can help your business

call 01926 776900 or email info@provapr.co.uk

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