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Jake Smith - Team Member

The serious stuff: I am now an account manager at Prova, having originally joined in a graduate role in 2014. Before that, I studied PR at Sheffield Hallam. I’ve worked on a wide range of clients during my time at Prova, and it’s always satisfying to see a piece of copy make the journey from an original brief to appearing in print.

A bit about me: I used to contribute to a blog about Scandinavian pop music, and am now an avid cook and ‘aspiring’ food photographer.

Who I admire most: Sticking with the foodie theme, it would have to be Jack Monroe and Yottam Ottolenghi. Jack because she’s worked hard to make great quality food accessible to everyone, and Ottolenghi because he has revolutionised the UK’s approach to Middle Eastern cooking.

My favourite song: Honey by Robyn.

The best day of my life so far: Probably the first day of my trip to Tel-Aviv. It had been on my ‘must see’ list for years, so finally getting there – and seeing it for myself – was really special.