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AP Racing brakes new ground…

AP Racing appoints Prova to help drive commercial success


World-renowned performance brake and clutch system manufacturer AP Racing has appointed the UK’s leading automotive and motorsport PR agency, Prova, to manage its worldwide communications following a competitive pitch.

The relationship will see Prova deliver a bespoke service to the road and race car brand, generating inspiring content, while driving profile for the hugely-respected Coventry-based firm.

The appointment comes at an exciting time for AP Racing, as the company continues to invest, while achieving outstanding success across global motorsport formulae and with leading vehicle manufacturers.

With a track record dating back nearly 100 years, no other brake firm can boast such a list of championship success, across international single seaters, sports cars, touring cars and further afield.

Joe Bennett, marketing engineer at AP Racing, commented: “Prova came highly recommended, with significant experience across our key markets of motorsport, automotive OE and the aftermarket. The team delivered a well-researched pitch full of industry knowledge and campaign creativity. We look forward to achieving great results together.”

Prova’s Richard Postins added: “We’re passionate advocates for the AP Racing brand ethos and are excited to be working with a company that has such a strong track record in automotive. AP Racing has established itself as a key supplier at all levels of international motorsport formulae, including single-seat racing, rallying, sports car racing, stock car pedigree. Alongside its road and race activities, which are both close to our hearts, we’re looking forward to getting stuck into AP Racing’s innovative work elsewhere.”

Prova’s appointment by AP Racing follows on from a successful close to the year in which the agency has secured projects with Texan motorsport business VP Racing Fuels and Canadian SaaS organisation RAPID RTC.