Novarc case study
We utilised PR to turn a manufacturing idea into commercial reality
The brief was to accelerate the profile and market share for Novarc – Oxford University and Ford’s commercial rollout of sprayforming technology.
We delivered a strategic media relations campaign to core vertical sector publications which was designed to overcome industry cynicism and position the technology as a credible alternative to existing practice.
- Over 3 million media opportunities to see including front page feature in Nikkei newspaper in Japan
- 60 sales leads directly from PR activity
- Expanded activity in Europe
- Award winning campaign – IPR Cream PR Awards