Novarc case study


We utilised PR to turn a manufacturing idea into commercial reality


The brief was to accelerate the profile and market share for Novarc – Oxford University and Ford’s commercial rollout of sprayforming technology.


We delivered a strategic media relations campaign to core vertical sector publications which was designed to overcome industry cynicism and position the technology as a credible alternative to existing practice.


  • Over 3 million media opportunities to see including front page feature in Nikkei newspaper in Japan
  • 60 sales leads directly from PR activity
  • Expanded activity in Europe
  • Award winning campaign – IPR Cream PR Awards
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