Millbrook case study
We generated business leads by opening up new market sectors
The brief was to deliver business by keeping Millbrook Proving Ground front of mind in the core engineering, automotive and defence sectors.
We developed a strategic communications campaign which encompassed high profile events, issue-led features, site tours, ongoing news generation, social media, tactical advertising and press office.
- PR campaign opened up complementary market sectors, including local authority, fleet, retail and logistics
- High profile visitors to the site included representatives from the Department for Transport, Ministry of Defence, Office of the Mayor of London, Department for Business Innovation & Skills and UKTI
- Total OTS of almost 2 million across the campaign, with almost 50 per cent in pre-agreed core media titles