Recycle Your Car case study
We launched Recycle Your Car to the UK marketplace
The brief was to launch a new website which aimed to help every UK driver with an old car find their nearest Authorised Treatment Facility (ATF) to recycle their vehicle in line with EU End of Life Vehicle (ELV) legislation.
We identified public interest facts and figures, such as the amount spent by local authorities each year on cleaning up abandoned vehicles, and took these to the national, regional and local media. We developed an easy-to-follow guide to the ELV Directive and launched this to the media, as well as providing ATF’s with a PR toolbox to support their own activities.
- The number of ATFs registered with Recycle Your Car almost doubled in just 12 months
- Over 14 million opportunities to see were generated, with highlights including BBC News 24, 5 News, The Discovery Channel, The Sun, The Daily Express and Loaded