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Sweeeping to victory

Posted on by Richard

Rebecca and I attended the waste industry ‘oscars’ – “letsrecycle.com”:http://www.letsrecycle.com’s Awards for Excellence in Recycling and Waste Management – at The Savoy Hotel in London, hosted by broadcaster and journalist Krishnan Guru-Murphy. One of the most prestigious events in the recycling calendar, the awards – now in their eighth year – showcase innovation, dedication and success in recycling and waste management.

Prova sponsored the new category ‘Recycling Business of the Year’ which recognises the work done by any company, small or large, operating in the UK which has provided a service in a consistent and thorough way for its customers. The judges from letsrecycle.com chose SWEEEP Kuusakoski as the winner of the award in its first year. The other finalists in the category were Hadfield Wood Recyclers and Newlife Paints.

The purpose of the new category was to recognise companies at the forefront of the recycling arena – and it’s great to see SWEEEP Kuusakoski taking the plaudits. SWEEEP Kuusakoski processed 27,000 tonnes of WEEE in 2010, achieving recovery rates of 94%. The organisation recycles a significant proportion of the domestic waste electronic equipment (WEEE) from London, while its areas of operation now also include parts of the Midlands and Wales.

Patrick Watts, managing director of SWEEEP Kuusakoski, adds: “We’re delighted to have won the first ever Recycling Business of the Year Awards, sponsored by Prova PR. We’re passionate about improving Britain’s response to the WEEE regulations, as well as creating a business that we can all be readily proud of. This is another step in the evolution of SWEEEP, as well as in the process of raising awareness of the need for Britain’s consumers and businesses to recycle more WEEE.”

From Prova’s perspective, we are passionate about innovative recycling and waste organisations and we understand the marketplace extremely well. Having been involved in the industry for almost 10 years, we are well-placed to be able to drive commercial opportunity for organisations looking to grow their businesses.

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