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Prova expands in the used vehicle sector

Posted on by Aimee

Prova expands in the used vehicle sector

After winning the PR account for the UK’s largest automotive services company, Manheim, last summer, we’re delighted to announce that we’ve now been awarded the B2B work for its subsidiary brands, including Motors.co.uk and Dealer Auction.

With an unrivalled portfolio of solutions for the fleet sector, car dealer groups, independent retailers, franchises and manufacturers, Manheim’s offering services every stage of the used vehicle cycle. The marketplace leader also delivers specialist retail and web-based marketing support to 200 of the UK’s top dealer groups.

Motors.co.uk has 1.8m monthly unique visitors (comScore November 2012) advertising more than 175,000 used cars for sale. It has major national and regional partnerships including Trinity Mirror, Northcliffe Media and Johnston Press, plus powers the used car search for websites including Honest John, Parkers.co.uk and Desperate Seller.

Dealer Auction’s on-line platform caters solely for vehicles arising from franchised dealers. The auction operates on a rolling basis and allows registered trade only buyers exclusive online access to this massive source of quality part-exchanges and other non-required stock. Unlike traditional remarketing channels, buyers and sellers deal anonymously with each other, using Dealer Auction’s online listing and bidding technology.

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