We’re right in the middle of the environmental awards season, with edie and CIWM award deadlines looming. Meanwhile, Letsrecycle.com and The National Recycling Awards have just announced their shortlists – and at Prova we’ve been celebrating as three of our environmental clients have made the cut!
But are awards really worthwhile? As a communicator, I’d say definitely. They showcase your brand and, most importantly, recognise your company for delivering good work. It’s really a win win situation – even if you don’t get to take home the glassware at the end of the night.
However, putting together an award entry can be time consuming and there are some key elements in writing an entry that will catch the interest of the judges:
- Be clear and concise – you’ve only got a limited number of words so keep it simple
- Highlight key elements – pull out statistics, facts or figures that sum up why your project should win
- Keep it real – a judge can see through ambiguous claims
- Have proof points – you need to provide evidence – whether that’s cost savings, tonnages or investment. If you’re worried about confidentiality, talk to the award organisers – they’re often able to guarantee information will be handled sensitively if necessary, but don’t take it for granted
- Sound passionate – if you’re passionate about what your project has achieved, it will come through even if you’re not a professional writer. If you’re excited about it, then the judges will be too!
Best of luck writing your next award entry, and if you get stuck then give us a call for help!