Prova has appointed Gill Holtom as director, to support its growth into core markets. Holtom has over 25 years’ experience in business-to-business PR campaigns, working with global brands such as packaging company Linpac Allibert and automotive suppliers Valeo, Pilkington, 3M and Brammer Europe. She has also led campaigns for Wolseley, Office Depot and CEVA Logistics.
Holtom began her career as a journalist for the Wolverhampton Express & Star before moving into a public relations role with Citigate Communications in Birmingham. She subsequently worked as the PR director at Wyatt International, heading up the PR division of where she helped drive growth in digital and social media and international capability.
Richard Postins at Prova said: “We are obviously delighted to have recruited such a highly experienced PR practitioner as Gill to our ranks. She will bring huge amounts of relevant B2B experience to our team; further gravitas to our digital and social media offer and also invaluable insight for clients looking to generate competitive advantage from PR that actually delivers business value.”
Despite the current harsh economic client, Prova has maintained its fee levels and continued to invest in people and new business acquisition. Postins said: “While many businesses are putting off investment and cutting marketing spend, we are doing the opposite, taking a proactive approach to new business and investing in talent. Gill’s appointment is certainly testament to that strategy, which is already paying dividends for Prova.”
Holtom said: “I am thrilled to be joining Prova at such an exciting stage in its development. Its success is very much built around a strong passionate team of practitioners delivering market-leading results and I am looking forward to playing a key part of its ambitious growth plans.”
Prova has recently added Drayson Racing Technologies, Triumph T3 Racing and the energy team of Savills to its growing client list.