Prova has added strength to its Enviro team this month with the appointment of Aakriti Kaushik as senior account manager, who will be working across a number of Prova’s cleantech accounts. Aakriti joins Prova from Premier Farnell element14, the global distributor of electronic components, where she looked after the Pan-European and corporate PR function. Previously, Aakriti also spent three years with London-based Say Communications and TopLine Communications working on clients in the environmental technologies, professional services, education, IT and engineering arenas.
Aakriti will be with Prova for the next twelve months, starting January 2013, providing maternity cover for account director, Rebecca Woods. With a strong background in B2B environmental campaigns and in-house professional of the year 2012 nomination by the PRCA, Aakriti brings a wealth of communications experience to the Prova team.
Commenting on her appointment Aakriti said: “I was delighted at the opportunity to join the team of experts at Prova. Their client work consists of a very interesting mix of accounts, which is very similar to projects I’ve worked on in my past agency-side roles, so I am looking forward to making a significant contribution to the team. Prova offers a solid communications proposition to all its clients and the agency has significant growth and expansion potential – I am fortunate to be joining an amazing team at such an exciting time.”