Drayson Racing Technologies (DRT), the leading cleantech motor sport research and development business, has appointed Prova PR to raise its profile across the motorsport, cleantech and financial sectors. DRT is headed up by successful entrepreneur and former Minister of Science and Innovation, Lord Drayson.
Kidlington-based DRT is a total solutions clean technology provider, with a number of successful international motor sport campaigns and green racing firsts already under its belt. These include international GT2 programmes with second generation bio-ethanol-fuelled Aston Martins on both sides of the Atlantic, as well as its Lola-Judd LMP1 ‘flex-fuel’ project in the Intercontinental Le Mans and American Le Mans series. Complementary product capabilities have also been developed in that time, including alternative fuel systems and more recently electric drivetrains. Drayson Racing was the first to achieve an international race win for a bio-ethanol fuelled racing car at the Road America Le Mans race in 2010. The business is presently focused on developing electric race vehicle technology for competition in the future FIA Formula E electric racing championship.
Prova PR is an award-winning automotive, motor sport, cleantech and environmental PR consultancy and has over a decade’s experience across the renewable energy sector, on top of its unrivalled motor sport and automotive technology PR work. Its objective will be to drive the profile of DRT by exploiting both its commercial success and the expertise of the company’s senior management team.
Lord Drayson, managing partner at DRT, explains: “We are a small, but highly innovative business, dedicated to furthering green technology development through the extreme environment of motor sport. We have been one of the pioneers in green racing over the past four years and we are deeply committed to delivering new technology and sustainable, long-term commercial success for the business. We provide effective technology solutions for the application of new alternative fuels, hybrids and electric drivetrains in high performance applications. We want to be in the driving seat of the new green motor sport revolution and I hope Prova will play a part in making it happen.”
Prova’s Richard Postins notes: “DRT is at the forefront of the push for the exploitation of greentech technology in motor sport – and passionate about the long term role it will play in the commercial and environmental sustainability of the industry. We’re privileged to be involved at such an exciting time for the organisation and look forward to playing a key role in bringing that vision to reality.”