Following a period of high profile client wins with the likes of Honda, the AA, MG, STP, Armor All and Brightwells, the award-winning transport, technology and environment agency, Prova PR, has appointed former motoring journalist Kieren Puffett to the role of head of automotive.
Most recently PR director at JJ Marketing, where he led on the Auto Trader and Arval accounts, Puffett has extensive experience in automotive publishing, including editing CAR magazine and ten years at the helm of car review website Parkers. He is also a long-standing media commentator on the BBC and an integral member of the Motor Industry Public Affairs Association (MIPAA).
Aimee Postle, director at Prova PR, said: “It’s a real privilege to work with such high profile brands in the automotive sector and we’re committed to ensuring we nurture and develop the very best talent at Prova to continue to deliver exceptional results. As such, we’re absolutely delighted that Kieren is joining us at such a pivotal time for the agency. Not only does he have significant automotive know-how, but he is very well-thought of in the sector and brings with him a real passion for editorial excellence.”
Puffett added: “The past 12 months has seen a great deal of international disruption, from politics to economics and everything in between. However, the opportunity for the UK automotive sector has never been greater and I am very much looking forward to joining the Prova team and working alongside some of the most prominent and forward-thinking automotive brands in the market.”
The appointment of Puffett follows a series of internal movements at Prova, which have seen former head of automotive St John White take on the mantle of head of branding, while Aimee Postle has been promoted to board director to work alongside the agency’s founder Richard Postins. With a strong period of successive year-on-year growth, Prova has ambitious expansion plans and Postins will be focused on further developing the agency’s international capabilities, while Postle takes over the day-to-day management of the business.