Prova has been appointed as the international PR agency for JSP, the world leader in the production and development of ARPRO®.
The Warwick-based, award-winning communications consultancy will provide B2B PR services across six countries. The brief will see ARPRO®, a lightweight, durable material widely used in the automotive industry, positioned as an innovative product with numerous applications. The comprehensive communications strategy will secure JSP as a thought leader within the industry and widen the profile of ARPRO® with in numerous sectors such as heating and ventilation, marine, sport and racing.
The Prova team, which has extensive experience in the automotive, technology and environmental sectors, will work in partnership with international sister agencies throughout Europe to support the global firm.
The win marks Prova’s continued commitment to internationally supporting its clients, which currently range from Triumph Motorcycles to Savills Energy and leading food waste recycler SARIA. It follows on from the announcement that the agency, established in 2000, has been accepted as part of the GlobalComm Network and will now be represented in over 70 countries worldwide.
Gary Carr, Marketing and Communications Manager, JSP comments: “We are pleased to appoint Prova as our public relations provider. Their proactive and results driven attitude is the perfect fit for us.
“The team’s knowledge of our current sectors, as well as those we are looking to grow into, means our ultimate goal of being the lightweight material of choice and increasing customer profitability through the use of ARPRO® is closer than ever before.”
St John White, head of transport at Prova, added: “ARPRO® is incredibly versatile and its use as a weight saving, low environmental impact material is really exciting for the industry. We are delighted to be a part of that.
“We are looking forward to helping JSP maximise business growth, both in the UK and internationally, and welcome this prestigious addition to our ever growing client portfolio.”
Prova offers a wide range of communications services, including fully integrated PR campaigns, digital strategies, social media management and vertical communications campaigns.