Info hub

Super cars, supermodels, super sunshine

Posted on by Faye

Super cars, supermodels, super sunshine

With it being only my second week at Prova, I was delighted to get the chance to go along to the launch of this year’s Chelsea AutoLegends Festival at the Royal Hospital Chelsea.

Following a 3.45 am start, and a mad dash around Chelsea in search of a bacon butty as sustenance(!), David, Richard and I arrived bright and early at the Royal Hospital to help set up. As a relative newbie to the wonderful world of motoring, I was in complete awe of the cars that were being unloaded from various trucks and trailers and roaring into the grounds of the Hospital. To name but a few of the spectacles we had present on the day…

  • Formula One cars, such as 2012 Marussia F1 Team car and the 1990 Benetton F1 car
  • Racing cars such as ‘Hairy Canary’ AC Cobra, Ferrari TDF, Maserati 300s and Lola T70
  • Le Mans cars, such as Aston Martin GT2, Le Mans winning Porsche 965 GT1, Ford GT40, Ex-Works Le Mans MGB
  • Rally cars, such as Ford Focus WRC
  • Supercars, such as Ferrari F40, Ferrari Enzo, Ferrari 250 Lusso, Maserati, Lamborghini Gallardo
  • Motorcycles, such as Ace Café 904s Thruxton, a number of custom Harley Davidsons, Triumph Speed Triple, Moto Guzzi Café Racer

Even as a non-car buff, I could appreciate I was a lucky devil to be witness to such a beautiful display of motor vehicles. Hats off to David for managing to arrange all the cars AND bikes on the lawns of the hospital ready for our VIP and media guests.

Despite warnings of thunder and lightning, we struck it lucky with the weather and journalists, car owners, drivers and supermodels alike descended on the grounds to admire the vehicles, mingle and enjoy some champers in glorious sunshine. More than 120 guests gathered in the Great Hall for a briefing from Lord Drayson and Max Wakefield of Chelsea AutoLegends to hear all about what we can look forward to come the event in September.

Following the presentations and some much needed caffeine Jodie Kidd, Lord Drayson, Annalese Ferrari and representatives from the charity Walking with the Wounded (among others) posed with ‘suited and booted’ Chelsea Pensioners for masses of photographers while journalists from top national and motor industry titles carried out interviews and eagerly discussed the amazing cars on show. The atmosphere was electric and I’m sure just an insight into what it will be like when everyone returns for this year’s festival in September.

Take a look at some of the pictures from the day here: http://www.facebook.com/ChelseaAutoLegends

Or if you’re feeling jealous and fancy coming along to the event find out more here: http://www.chelseaautolegends.com/

What a fantastic experience for only a week and a half in, even if I did come away with mild sun stroke. Roll on September!

Photography by Jason Dodd Photography showing Jodie Kidd and Lord Drayson of Kensington at the launch of Chelsea AutoLegends 2012.

Prova PR - Passion. Purpose. Results

External relations, internal communications, issues and crisis management, collateral creation, events management... our work is hot-wired into the sales and marketing process.

Prova PR

7 Church Street,

Warwick,

CV34 4AB

T 01926 776900

E

An award-winning communications consultancy
Award winning pr agency

Find out more →