Specialist transport and technology agency Prova is set to be a driving force in developing the consumer profile for two major automotive industry clients. The award-winning communications consultancy has been appointed to manage consumer briefs for BMW Group Financial Services and Motors.co.uk.
The campaign for BMW Group Financial Services, which offers finance options and insurance products for customers on new and used BMW and MINIs, includes the launch of a new way of doing business to the consumer media. If follows a successful trade campaign on the same subject earlier in the year.
For innovation-led car search site, Motors.co.uk, Prova will develop consumer-friendly web content for the Know How section of the company website. Prova has been managing trade media communications for Motors.co.uk since 2012, and will use this knowledge of the brand’s tone to help create engaging, information and visually appealing content.
Dermot Kelleher, director of business intelligence at Motors.co.uk, said: “We have worked with Prova for three years now and they have a proven track record in understanding our sector and the nuances of the car trade. We’ve also been impressed with the consumer campaigns they’ve run for other clients. That’s why we are confident that their expertise will bring a fresh perspective to the Know How section of our site and engage with consumers on a deeper level.”
St John White, head of transport and automotive at Prova, added: “We have some very exciting work ahead for our automotive clients and we’re delighted to be able to extend our relationship with both BMW and Motors.co.uk. With the forecast for economic growth, it’s a busy time for the automotive industry and we’re looking forward to working with our clients to help them to realise their full potential and engage further with consumers.”
Prova has developed a reputation for leading automotive sector communications and the latest projects are part of a growing portfolio of high profile work, with brands including Triumph Motorcycles and the Motorsport Industry Association.