by Edward Willmott
Growing incrementally year-on-year, the industry is seemingly going from strength to strength, making great headway towards meeting recycling targets and minimising the amount of valuable materials, including precious metals, being sent to landfill.
However, with higher targets already in place for 2015, combined with the lack of incentives to support the effective disposal of Large Domestic Appliances (LDAs) and small mixed WEEE coming under fire from key industry figureheads, it seems that more still needs to be done to support the sector going forwards.
Reducing WEEE to landfill is not a new challenge for the industry. Following the WEEE Recast Directive and new regulations enforcing effective disposal, producers and treatment facilities are working ever-more closely together to drive forward comprehensive strategies. This said, ensuring items are properly treated and recorded in the system is still posing a major challenge and, with incentives for doing so still not effectively prioritised, maintaining current rates and meeting targets is anything but straightforward.
Over the next 12 months, developments in the industry will be critical. In particular, how the UK responds to a ‘dual-use’ WEEE shift – whereby equipment that can be used both in the home and office will only be regarded under one category – alongside the implementation of new initiatives to incentivise certain categories are both key. There is no sense trying to force people to hand over items to meet targets, but simplifying schemes and giving them a clear reason to follow guidelines will be pivotal to driving further growth.
At Prova, we have significant experience in delivering comprehensive communications campaigns for organisations specialising in WEEE recycling. Alongside raising awareness of compliance initiatives and profiling business excellence, our team of environmental experts helps clients to influence the marketplace and engage directly with potential clients.
With new targets already in place for 2015, Prova is exceptionally positioned to support your business and deliver the brand recognition required. For more information about our services, or to find out how we could help your business to lead the WEEE debate, please call 01926 776900 or email Jane Gentleman