Christmas arguably came early for the logistics industry, with some of the biggest retailers expecting their Black Friday sales to outstrip their Boxing Day results – extending the shopping season and providing a well-deserved respite for retailers and manufacturers as the economy slows again pre-election.
There are plenty of opportunities for innovative companies to lead the way – providing new delivery models and access to multichannel retailing. However, while the record-breaking sales results of Black Friday and Cyber Monday have provided a sense of optimism for the UK retail and logistics industry, there are still challenges on the horizon if we are to deliver an exceptional festive season.
Not least, the lack of qualified drivers to deliver the millions of Christmas presents being ordered online or manage distribution to retail depots on a just-in-time basis. In addition, the weather has finally turned and although the bookies are not betting on a white Christmas just yet, the odds have certainly been slashed. As the weather worsens, the chance of missed deliveries increases. This is when a robust communications and reputation programme really comes into its own.
At Prova, we’ve been working to bring together best practice across the logistics, retail and technology sectors for almost 15 years, focusing on communicating the thought leadership positioning of our various clients across warehouse automation, pallet pooling, electronic point-of-sale, shop fitting, customer service and parcel collections.
From our long-term relationships with the likes of global technology provider PCMS and leading European pallet pooler LPR, through to high profile project work with InPost and Trolleywise (which secured coverage on BBC’s The One Show and Radio 4’s Today programme), we firmly believe that PR and communications should help to drive commercial growth.
The retail and logistics sectors have never been more exciting or competitive as they are now and the opportunities for 2015 are phenomenal.