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Prova gains national recognition from The Guardian

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Prova gains national recognition from The Guardian

This article has been replicated from The Guardian’s website. To view the original, please visit the following link:

Prova – PR firm plays key role in number of sustainability projects

Campaigns range from bringing stakeholders together over the UK’s food waste problem, to helping retrieve abandoned trolleys

Lynn Beavis
Guardian Professional

Warwick-based PR firm Prova has supported a campaign to reduce food waste in the UK.

From Michelin-starred restaurants to universities, more than 100 signatories supported Vision 2020, a campaign by ReFood to help eradicate food waste from landfill, devised by Warwick-based public relations consultancy Prova PR.

The campaign, just one of many sustainability projects undertaken by the firm last year, brought together a panel of industry stakeholders chaired by former environment secretary John Gummer – now known as Lord Deben – to find solutions for the UK’s food waste problem.

Prova’s role included helping panel members to research global legislation for food waste initiatives, publishing a 60-page report, and creating media coverage for the Vision 2020 roadmap.

In addition, the agency has developed strategies to promote the Trolleywise app, a system to locate and reuse abandoned shopping trolleys, and the UK’s most advanced hazardous waste facility on behalf of recycling specialists Remondis.

Prova says its role is to help clients set new industry standards and make a significant positive impact on the environment.

Vision 2020, for example, promises to prevent 27 million tonnes of greenhouse gases from entering the atmosphere and will generate enough electricity to power over 600,000 homes. It proposes a timetable for the phased introduction of a ban on food waste to landfill, mandatory separated food waste collections, and a programme of food waste education through schools, colleges and professional training schemes.

Among activities used to support the project, Prova sent the food waste roadmap to MPs and MEPs to raise awareness of both the issues and potential solutions.

To generate impact for Trolleywise, retail systems and logistics company Wanzl makes a donation to the Trees for Cities charity for every trolley collected. Its aim is to plant 2,000 new trees in Britain’s urban areas every year.

The launch of the Remondis facility also generated public debate on the future of the UK’s hazardous waste industry, earning praise from the Environment Agency.

Lynn Beavis is part of the wordworks network

The Guardian Sustainable Business Sustainability Case Studies contain articles on all the initiatives that met the criteria for the GSB Awards

Photograph: Murdo Macleod

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