The leading IT solution provider to the retail market, PCMS has been working with the Prova team to deliver thought leadership activities across the retail media for more than 10 years.
PCMS has created a ‘retail centre of excellence’ in Coventry that delivers retail software and services to companies around the world. Prova has supported PCMS as it has expanded its activities with well-known brands, such as Ann Summers, Krispy Kreme, John Lewis, M&S, Waitrose and Waterstones. The campaign has positioned PCMS as a trusted partner and problem-solver, adding substantial commercial value through its thorough and quality-led approach.
Richard Smith, managing director at PCMS, said: “The past 10 years with Prova have been very beneficial to PCMS. The Prova team has provided the expertise and industry contacts to help expand awareness of our services in the UK and abroad. We’re delighted with the results of the PR and look forward to continuing this successful partnership, especially as we further develop our social media activities.”