Prova client and Europe’s second largest pallet pooler, LPR, has been appointed by Carlsberg UK to solely manage the pallet movements for all of its brands, including Carlsberg, San Miguel, Tetley’s and Holsten Pils.
The three year contract, which sees LPR and Carlsberg working together for the first time, will see Carlsberg’s products delivered to distributors and retailers throughout the UK on LPR’s iconic red pallets.
Prova has worked with LPR now for more than a decade, supporting the business as it has grown from humble beginnings to the UK’s most well-respected pallet pool operator (LPR annual drop point survey, 2013).
As well as providing customer and retailer communications, the Prova team also delivers a solid thought leadership campaign, which has taken LPR to the vertical and horizontal markets, positioning the brand as a leading commentator in core business, logistics, retail and FMCG titles.
Jane Gorick, managing director of LPR UK, said: “LPR has grown significantly in the UK market, Prova and our PR programme has played an important role in delivering this growth.”